Tag Archives: Twitter

How To Sell Your Business & Walk Out The Next Day: Part 2

Having something valuable to sell does not translate to having a buyer. Why? Because to attract the attention of buyers, you must be visible—to the right people. While a good product or service makes you visible,  entrepreneurs have  to raise awareness themselves.

Here some tips:

Ask yourself—Who needs to notice your company?

Your competitors are an obvious market. They do what you do; maybe they want to buy your company and do more of it. So, go ahead and identify large industry players, but go the next step as well. Identify what companies might want to add your business as a competitive advantage to their portfolio. Case in point–the company that acquired my business had a portfolio of HR-related companies and had just begun building legal and accounting divisions.

Once you have done your research, you are ready to start networking. I’m not talking about taking the easy way out and emailing or tweeting them. I’m talking about actual face to face contact. What conferences do they attend? What contacts do you have in common? Who could introduce you?

You can obviously start with those charged with acquisitions. But don’t stop with the obvious targets or assume you have to start at that level. . The reality is that you never know where a contact—whether social or professional—will lead. I knew I was going to sell my company some day, and I wasn’t shy about sharing that bold idea with anyone who would listen!

Ask yourself—How do I make the company visible?

I’m dating myself here, but I was operating pre-social media. The acquisitions person that called was someone I had reached out to early on in business. I had read about him, sent him a handwritten note, later chatted. Don’t kid yourself. The “old ways” still work because few are doing them.  Today’s entrepreneurs have an entire new arsenal of tactics at their disposal via Twitter, Facebook, Pinterest, Instagram.  Turn those imaginings into action. No excuses!

Here are a couple ideas from my playbook:

  • Give lots of free, valuable advice consistently. As I mentioned in my last post, we wrote trade and magazine articles, career tip sheets, employer tip sheets, spoke at national and local conventions, participated in roundtables, joined committees, and sat on boards. We also reached out beyond our business world and did things like sponsor concerts and speakers. And yes, all this took time. A lot of time. My personal rule: I dedicated 50 percent of my time to this kind of marketing.
  • Build trust relationships with reporters. I believe one of an entrepreneur’s duties is to speak for the company (primarily for brand consistency). It shouldn’t be delegated to a public relations firm or someone who isn’t in senior management. Thus, I reached out to local and national reporters with story ideas. Importantly, those story ideas were not about us, but were trend stories, up-and-comer stories, career success stories, and client stories. They not only helped establish the company as an expert in the field, but also helped the reporters succeed in their jobs. Reporters are always looking for ideas. Try it, you will see!
  • Hired a team to put together impeccable financial summaries. As they say, part of success is knowing what you are not good at. Consequently, I hired two people I respected to help me showcase our financials in detail. I presented the financials at my first “casual” meeting with the acquisition’s lead. I thought he was going to faint. He told me it was not uncommon for them to have to go through shoeboxes filled with data to figure out the kind of information I presented! To this day, I believe our showcasing efforts were key to establishing credibility in our negotiations.

When I was approached about selling The Esquire Group, I was not in the market to sell, but forced myself to listen to the offer. In hindsight, I realize this was not a fluke, but a consequence of doing more than selling a good service.

  • We advised others.
  • We shared our good fortune.
  • We knew who we were and who we were not.

All that made us an attractive purchase.

My commitment to advising did not end with the closing of the sale, however, so please comment below, or message me privately.

Remember…You’re Never Stuck!

With Love,

Patty Comeford Adams


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Filed under Acquistion, Business, Career Coach, Employment, Entrepreneur, Jobs, Self Help

“Even if you never met me, I thank you for today.”

For obvious reasons, the last week’s been rough, filled with countless emotions:  fear, confusion, anger, disbelief.   I’ve written countless drafts of new blog posts and nothing, absolutely nothing seemed to feel right.  But today, in line with my last two posts on just how much one person can change the world,  something caught my eye.

Yesterday Andrew J Parker, a well-regarded  Toronto film critic, posted what others are calling a  “suicide note” on his blog.  Pieces of his posts appeared on his Twitter feed as well, sending the internet into a frenzy.   What happened next is heartwarming. Concerned followers started tweeting others asking for his whereabouts, immediately alerted the authorities and got him help. Thank God.

Later, he tweeted back : “Even if you never met me, I thank you for today. Thanks for proving to me that the world isn’t a cold and broken place.” So here’s what is rambling around in my head. Rather than the deluge of insults that people so carelessly toss out to each other over the internet, isn’t this what it’s supposed to all be about ? People helping people? Sharing knowledge, exhibiting compassion, solving problems, expressing love?  In his blog, Andrew wrote:

It’s not that I don’t want to try to fix things. It’s that I need help fixing them. I need encouragement, and that’s something that I can’t get right now. There are things that I can’t admit to myself. I need to hit a complete reset button. I need to tear it all down, but I don’t know if I can build it back up.”

Well Andrew, your words are beautiful and you just educated the world profoundly on depression.  Look how very brave you are and how much knowledge you possess:

  • Depression is  not about weakness or cowards. It’s a disease and nothing to be ashamed of ;
  • We can have what others perceive as “all” and still experience depression.  By the way, it’s not about having it all anyway;
  • Money doesn’t fix it;
  • Help is out there (see below) ;
  • Experiencing clinical depression is SCARY beyond measure. If it does go away, thanks to our limbic systems, we are terrified it will return. That makes the whole thing worse; and
  • It’s the darkest place you can imagine, please don’t shy away  or judge those experiencing it–HELP  & ENCOURAGE others.

So I challenge you today peeps. Who can you reach out today and help? What resources can you share? Who can you love? And if so moved, please encourage Andrew and send him a virtual hug  @andrewjparker. We could all use a little more of that.


With Love,

Patty Comeford Adams, JD

 Ps. Two great resources for online depression support are:

1. The Blurt Foundation. They can be found on Twitter @blurtalerts and on Facebook.

2. Theresa Borchard’s amazing blog found here.

Other helpful resources are :

1.The National Suicide Prevention Lifeline at 1-800-273-8255, suicidepreventionlifeline.org ;

2. The American Federation Suicide Prevention.

 We welcome any and all other suggestions below. Thank you for spreading the word! 


Filed under Change, Kindness, Life, Personal Growth, Self Care, Self Help

A life well LIVED. #RememberLisa

As much as writing is often “therapy” , for obvious reasons the last couple days  have found me at a loss for words. Now emerging a bit, a couple of observations:

Much has been written about social media and the demise of our society. In fact, my last blog post on what I am calling the #CurtShillingMovement touched on both the bad and the good of social media. The last few days however have re-affirmed for me the good. Case in point: the social media outpouring of love about the life, tweets and writings of my husband’s daughter in law, Lisa Bonchek Adams, under the hashtag #rememberLisa.


After reading many of those tweets Saturday,  I tweeted  @youreneverstuck:

 “So much evidence today that 1 person can change the world’ 

citing  just one of her many  legacies–the  metastatic breast cancer research fund she set up here:


And what a force of change she was! Who will ever look at breast cancer pink ribbons, flowers, corgis, peanut butter, Sarah Oliver Handbags, Easton Designs, books, MBC, Franklin & Marshall, Gail Dosik’s cookies, Sloan Kettering and not think of her? While it’s easy to get discouraged with how rotten our world can be at times,  she showed us all of us just how much one person can affect change. In the poignant words of son Clarke, “She was extraordinary in every way”.

While I do not speak for the family in any way, one of her legacies  in our own home was the love she showed my husband after his late wife Barbara died.  Few people know that  after my husband was released from an extended hospital stay, Lisa flew across the country to Arizona and literally nursed him back to health.   Just recently, I found the health binder she so expertly put together for him.  It was everything you would expect from Lisa: organized, thorough and clever. After finding it, we texted her in thanks that day asking if we could come & help. Her response? That all was running smoothly at home (indeed it was), that it had been her honor to take care of “Clarke the father” and how happy she was to see him living such a full and healthy life. What astounding grace.

As such and with the utmost gratitude,  Clarke & I share the following from her website,wwwLisabadams.com , with you:


The thousands upon thousands who knew and loved Lisa Bonchek Adams; whether in person or via Facebook, Twitter, or her website and blog read around the world; whether up close or from afar; will find it hard to believe that her steely will and indomitable spirit were finally overcome by the disease she had lived with for so many years.

Lisa died at home around 9:45 pm on Friday, March 06, 2015, surrounded by her entire family.

Lisa was cared for to the end by her beloved Dr. Chau Dang of Memorial Sloan Kettering Cancer Center. Lisa specifically asked that anyone who wishes to honor her memory do so with a contribution to her fund for breast cancer research at MSKCC.

The Adams and Bonchek families send a heartfelt thank you to all for your love and support. We know that Lisa will always be a part of your lives, as she will be a part of ours.

Services consistent with her wishes will be arranged and announced here.

In keeping with Lisa’s wishes, this web site will be maintained as a resource of Lisa’s writings about metastatic breast cancer, grief and loss, life, and family.

“Find a bit of beauty in the world today. Share it. If you can’t find it, create it. Some days this may be hard to do. Persevere.”


*Should her writings touch your heart, we  hope you will join the many others who have donated to her Metastatic Breast Cancer Research fund: http://mskcc.convio.net/site/TR?pg=fund&fr_id=1590&pxfid=27471

With Love and her most beautiful  5 bits of beauty ,


Patty Comeford Adams & Clarke Adams



Filed under Self Help

Curt Schilling: Everyone’s (reluctant) hero

As it’s a busy week at the “Adams Ranch” preparing for an event at our home for our favorite charity, Children’s Hospital & Clinics of Minnesota (www.childrensmn.org), this blog post will be brief.  Frankly, this particular post was unplanned…until I woke up yesterday and read fellow blogger Curt Schilling’s post on the bullying and despicable behavior experienced by his daughter. My blood has been boiling ever since!

In case you missed it, Curt Schilling is a well-regarded baseball pitcher, a proud American and a man of faith.  He writes a blog called 38 Pitches at  http://www. 38pitches.wordpress.com.  Innocently enough and like any proud parent, he recently tweeted about his daughter’s acceptance to college and upcoming pitching career.  The barrage of utterly vulgar and beyond inappropriate tweets in response to his innocent post stopped him in his tracks and he went on the offensive. And, if it hasn’t already, it should stop you in your tracks as well.  The story did make its way to Good Morning America and a few other outlets. You can also read a G-rated synopsis of it all here in People Magazine:


That said, a big question looms. What are we doing as society, as parents, aunts, uncles,  grandparents , citizens to cultivate such behavior?  We can’t sit by and blame the other guy,  that bad parent, the government, the media. That’s a cop-out. If that’s our response, it will never change and it simply must change. Getting off social media isn’t the answer either; it’s here to stay and does its own good in many cases. (Think: #ALS Ice Bucket Challenge)

So what can we do?

Well for starters, you can all read Curt’s blog and share your outrage on social media. One of these young men was fired at his part-time job at the Yankees for  his despicable tweet; others’ accounts (but not all) were suspended. That’s a start but many were involved and they need to be called out.

Secondly, much like the hateful Tweets/Posts to Robin William’s daughter after her father’s death , we can keep the pressure on Facebook, Twitter and other social media websites to disable bullies’ accounts. In my view, it should be a one strike and you’re out. After all, it’s our internet too and it’s time to take it back from these thugs.

Lastly, while many employers already review applicants’ and employees’ social media postings, we can bring such reprehensible behavior to employers’ attention and encourage them to change their policy manuals to ensure firing for cause in such cases. Just think ~ if someone knew they were going to lose their job, would they do this? Sure maybe a few knuckleheads  would; but loss of a job is often a powerful motivator. We need more of that motivation apparently .

Yes, so in my book, Curt Schilling (most likely reluctantly)  is everyone’s hero. Let’s get the internet unstuck and give Curt and his beautiful daughter the gift of action. It’s way more important than what color #thedress is!

With love,

Patty Comeford Adams


Filed under Self Help